Victory Suites Gibraltar Officially Opens: Chief Minister Fabian Picardo Inaugurates New Apart Hotel

27 March 2026

Gibraltar's Chief Minister Fabian Picardo officially inaugurated Victory Suites on 27 March 2026. The apart hotel on Devils Tower Road brings over 100 fully furnished serviced apartments to the Rock, with first guests arriving in April.

On 27 March 2026, Gibraltar's Chief Minister Fabian Picardo officially inaugurated Victory Suites, the territory's newest and largest apart hotel. The ceremony on Devils Tower Road marked the completion of a development that has been years in the making, transforming a prominent site into a building where Victory Suites runs over 100 fully furnished serviced apartments. GBC News covered the inauguration, reporting that the Chief Minister highlighted the project's significance for Gibraltar's hospitality sector.

During the proceedings, Picardo acknowledged former Government minister Joe Holliday's commitment to the project during its planning stages. Holliday, who served as Deputy Chief Minister and Chairman of the Development and Planning Commission, played a role in supporting the development through the approval process. Guests at the inauguration received tours of sample suites, getting a first look at the finished interiors before the building opens to its first paying guests in April 2026. You can see photos from the inauguration on the Victory Suites Instagram.

A Gap in the Market

Victory Suites was conceived to fill a gap in Gibraltar's accommodation market. The territory has long relied on a small number of traditional hotels, leaving visitors with limited options for longer stays, self-catering holidays, or corporate relocations. Shaun Adams, founder and CEO of Victory Gate Developments, identified the demand for serviced apartments that combine hotel-level service with the space and independence of a private home.

The result is a building that offers something Gibraltar has not had before: a purpose-built apart hotel at scale. With over 100 apartments ranging from compact studios to spacious two bedroom suites, Victory Suites can accommodate solo business travellers, couples, families, corporate groups, and long-term residents under one roof.

The development was constructed by Situs Construction Ltd under the direction of Jorge Leiria, with technical oversight from Allan Gordon, who brings over 40 years of experience in property and construction.

What Victory Suites Offers

Every apartment at Victory Suites is fully furnished and equipped for immediate move-in. The standard specification across all suite types includes a full kitchen with ceramic hob, oven, dishwasher, and washing machine. Air conditioning, Smart TV, high-speed WiFi, smart keyless entry, premium bedding, and fresh towels and linens are provided as standard. Many apartments have a balcony, with views across Gibraltar, the Mediterranean or the Strait.

Studios are the most compact option, designed for solo travellers and short stays. Executive Studios add a separate living area with sofa bed, making them the most versatile choice for couples or business visitors. One Bedroom Suites provide a dedicated private bedroom and open-plan living space. Two Bedroom Suites are the largest, accommodating families or groups of up to five with two private bedrooms and a full kitchen and living area.

Beyond the individual apartments, the building has an indoor swimming pool, a gym with cardio machines and weights, and a business lounge that provides quiet workspace for remote workers and corporate guests.

Check in is self service, with a door code sent before arrival, and the Victory Suites team is on hand by WhatsApp, phone and email for help with anything from Rock tours to day trips into Spain.

Location: Three Minutes from the Airport

Victory Suites sits on Devils Tower Road, one of the most connected locations in Gibraltar. Gibraltar International Airport is three minutes away, making it the closest quality accommodation to the terminal. The Spanish border at La Linea de la Concepcion is approximately ten minutes on foot.

With the 2026 EU treaty removing the border fence, the location becomes even more strategic. Guests at Victory Suites will be able to walk seamlessly between Gibraltar and Spain, with no queues and no passport checks at the land border. The airport's new dual immigration controls mean arriving passengers clear both Gibraltar and Schengen checks in one go, then move freely across the territory.

Eastern Beach, Gibraltar's largest sandy beach, is within walking distance. The cable car to the top of the Rock, Main Street shopping, and the marinas at Ocean Village and Queensway Quay are all a short journey away.

Opening at a Pivotal Moment

The timing of Victory Suites' opening is significant. Gibraltar's hospitality sector is entering a period of rapid change. The UK-EU treaty taking effect on 10 April 2026 will remove the land border, enable direct EU flights for the first time in decades, and integrate Gibraltar into the Schengen travel framework. The territory expects a substantial increase in visitor numbers as a result.

Victory Suites adds over 100 serviced apartments to Gibraltar's accommodation stock at exactly the moment demand is set to grow. For corporate clients relocating staff to Gibraltar's growing fintech, iGaming, and financial services sectors, the apart hotel format offers a flexible alternative to traditional leases. For leisure visitors, it provides a level of space and independence that standard hotels cannot match.

The building also arrives as Gibraltar positions itself as a year-round destination rather than a seasonal one. With an indoor pool, a gym, fully equipped kitchens, washer dryers and a business lounge, Victory Suites is designed for extended stays through every season, not just the summer months.

Formerly Known as Citihomes

Long-term observers of Gibraltar's property market will remember the site as Citihomes, the name under which the development was originally marketed. The project was rebranded as Victory Suites under the Victory Gate Developments umbrella, with upgraded specifications and a repositioned focus on the serviced apartment and apart hotel market. The name change reflects the shift from a residential development to a hospitality-focused operation with hotel style services, housekeeping and a local team on hand.

What the Opening Means for Visitors

For anyone planning a trip to Gibraltar in 2026, Victory Suites represents a genuinely new option. Until now, visitors chose between a handful of hotels or private rentals with inconsistent quality. Victory Suites offers a middle ground: the reliability and service of a hotel, combined with the space, kitchen, and laundry facilities of an apartment.

A family of four staying for a week can cook breakfast in their suite and save hundreds of pounds on restaurant bills. A business traveller on a month-long relocation can work from the business lounge during the day and swim laps in the indoor pool in the evening. A couple visiting for a weekend can spread out in an Executive Studio rather than squeezing into a hotel room.

Whether you are visiting for a wedding, a week exploring Gibraltar and southern Spain, or a longer corporate stay, Victory Suites is now open and taking bookings.

For enquiries, availability, and rates, contact the Victory Suites team or submit an enquiry directly through the website.